When roofing contractors install the Atlas Roofing Shingle Visualizer on their websites, customers are empowered with selection tools before they purchase their new roof. It educates homeowners while also serving as a lead generation tool when it comes time for them to call or email the roofing contractor. It is a device that can help convert mere website visitors into bona fide leads.

Developed by Atlas Roofing, the Shingle Visualizer is an online interactive tool — accessible via computer or tablet — that provides users with an idea of what their new roof might look like. Contractors and homeowners can create, view, change, and save favorite home and color configurations, and even share them online.

Simple to Install, Free To Use

By putting the power of the Shingle Visualizer to work within the contractor’s site, homeowners are exposed to the Atlas brand and a contractor’s specific service offerings. The tool is free and easy to install, and helps customers predetermine roof color and style. With a few simple clicks, they select a roof shingle style and color, and digitally save it for easy reference. There’s no need for them to visit the competition.

Show Customers How Algae Affects Roofs

The Atlas Shingle Visualizer also includes the Pristine Effect, the roofing industry’s first Algae Aging Simulator. This digital tool lets homeowners compare Atlas Shingles featuring Scotchgard™ Protector, with other standard algae resistant shingles. It offers an eye-opening demonstration of how conventional shingles age, looking old before their time, because of the black streaks caused by algae growth, while Atlas shingles featuring Scotchgard™ Protector can resist those same black streaks caused by algae. Once they see how a non-Atlas roof compares to an Atlas roof featuring Scotchgard™ Protector, it can help contractors close the deal.

While it still makes sense to use shingle samples to make a final buying decision, the Atlas Shingle Visualizer can help roofing contractors assist their customers to make the best product and color selection decisions for their new roof. Download the Atlas Shingle Visualizer and add it to your website today.